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Friday 4 May 2012

For the love of Ezyline

 
You may find it interesting, perhaps even a joy, to know that Ezyline is a small family business operating from home in Sydney.
 
 
 
 
 
 
You can find our brilliant Managing Director Chris, (our wonderful and beloved inventor and amazing Dad), my brother David and myself (Susie) at the family home in Gordon, on the North Shore.  Chris and I share a small office, where we work side by side (quite amicably considering we're related!) whilst David carefully monitors the packaging operations with passion and vigour.

Way back when Ezyline was in the early stages of conception, Chris laboured as a humble tree-cutter in Ku-ring-gai.  Working from sun-up to sun-down climbing trees and dreaming of (and tirelessly working on) the peg-free line for which he won Young ABC Inventors when he was just 18 years old.  Then, in 1967 he had the same passion and belief in the product that we have happily shared with him throughout the years.

The peg free clothesline has always been a part of my life, I've never known a day without it, but back then, it didn't go by  the wonderful name of Ezyline... that name was thought up by one of David's school mates some years back.  Thanks Damien Conoulty!  

There was a lot of debate over the name when we were starting out.  Back in the day we would pack the peg-free lines in our lounge room for shows and exhibitions (before the internet ploughed into our lives).  Chris, David and I would gather our friends together - bribed by Pizza in summer and a warm fire in winter - to labour with love at a little Aussie dream.  Dire Straits would play loud enough to herd a thousand cattle into the eye of a needle and we would all work into the night, joining links, folding labels, sealing bags, packing boxes - talk about a labour love, and what fun we had - if only we could dig into the archives of time and produce a film, it would make for a great documentary!  For now though, you'll have to use your imagination.

Some might remember earlier names of Ezyline, dreamt up during those hours filled with laughter and song.  They included (and we still have some of the artwork!) Klingers, Grippit, Nu Line, No Pegs!, Sunline, Adventure Line... You name it, well... we named it (more than once!) - we used it!  In the early days we thought it was all about the name - Tell 'em the name son!  And we like the one we've stuck with.  Believe me, it's like naming the family pet! So now you know the remarkable, original Australian invention, the peg-free clothesline, as Ezyline,.  It fits nicely - we hope you like it too.  Last year we registered our Ezyline logo as a trademark, so it seems she's here to stay.  Many thanks to Rebecca Allen for the beautiful original artwork.


We hope you've been entertained with the next stage of the Ezyline story.  More on 'For the love of Ezyline' to come and you will be notified in our newsletters when it does.  You can always follow our blog to follow updates and we'd love to hear any comments you might have.

Warm regards, The Ezyline Team - Chris, David, Susie and Banjo the Dingo xo 

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