If you had time to read For the Love of Ezyline in our last blog post you would know about the name changes our much-loved Australian invention - Ezyline pegless clothesline - underwent before taking to the stage as 'Ezyline'!
So why did we trademark Ezyline?
We decided some months ago to apply with IP Australia for a trademark for Ezyline. There's loads of ezy-this and ezy-that in the marketplace, we're another kid on the ezy-block - I'm sure you know it's a growing trend to take it ezy: videoezy, ezydvd, ezypay, ezyinsure, ezydirect, hey there's even ezy tomato sauce relish and it goes on... it's a force to be reckoned with! Applying for a trademark seemed like a good thing to do in such a big ezy-pond and the more we read up about it, the more we liked the idea.
Trademarks are referred to as 'a way of identifying a unique product or service. Sometimes called a brand, a trade mark is your identity.'
For us at Ezyline, it was about helping you, Ezyline users and newcomers to our website or products in-store, to trust that we are committed to providing the best quality pegless clothesline there is. Ezyline is unique in it's design and functionality, and with a unique logo which is protected by a trademark, it helps us to feel more confident in promoting our brand.
It's quite a simple process in applying but then the wait is on - your trademark has to meet certain requirements of the Trademarks Act (Ezyline - yes, tick!), then it is advertised in Australian Official Journal of Trade Marks for anyone to contest... we passed the test and here we are!
If you think a trademark would be good for your brand or company, well yes we'd recommend it, it secures your place in such a wide arena and gives you and your customers confidence in your brand and product. If you'd like to know more about registering a trademark, try IP Australia, they helped with us and they were great! http://www.ipaustralia.gov.au/
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